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Leeds United kit will react to body temperature.

April 30th, 2004 · No Comments

leed united hi-tech shirt

We might be going down, but at least next season we will have some
hot kit.

According to Ananova the new home shirt, designed by Diadora, includes a logo on the shoulder which changes colour to show the increase of physical effort and body temperature. It looks quite nice as well. Several teams will use the new shirt, among them AS Roma and Dinamo Moscow. Diadora claims that:

As the minutes pass, with the increase of physical effort and body temperature, the “One of Eleven” logo changes colour and stands out more. Thus each player becomes more visible to his companions and team playing uses this to good advantage.

It might be an advantage for the team — but also

  • a gift for the fans: luxury players will be identified by “science” [well maybe not a gift at 40 quid]
  • you can check how exciting a game is by looking on the terraces for clusters of fans in replica kit
  • the new kit will provide free information for the other team’s players (“he must be knackered by the look of those dots on his shoulder”).

Maybe each team will have kit with unique colour coding — even changing the coding mid-season to confuse the opposition. And get the (gullible) fans to buy a second set.

Tags: Cat4 · Cata

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